What does the Simple app have in common with an elite athlete? Yup, an unwavering commitment to using data to push for constant improvement. (Though, at Simple, we've less of a need for energy gels.) Your feedback fuels every improvement we make — and how we've improved Nutrition Scores is no different.

At Simple, we're driven by data. But that's not the only thing that drives us. We're also driven by a powerful commitment to help you achieve your goals. Our vision is to make improved health accessible to all.

Every health app wants to help you log your meals, track water, stay on top of workouts, and check your weight. Most apps give you charts and streaks (us included). But we also decided to give you … Blinky.

2023 was a year of transformation. For us. And for you. Here's how we came together to make change. SIMPLE became MORE convenient. MORE insightful. MORE actionable. MORE holistic.

If you've ever sat in a restaurant, wishing a menu had nutrition information listed for each meal, you're going to LOVE our new NutriScanner! NutriScanner is the ace up your sleeve that helps you make food decisions that are locked in with your goals.