Simple has been awarded Best Virtual Coach at the MedTech Breakthrough Awards for the second year running, chosen from over 60 nominations of global leaders in digital health. (Other category winners this year include Noom, Teladoc, Medtronic, and CVS Health, so we’re in great company!)

Twenty million pounds. That’s how much weight Simple users have lost.

If you’ve ever tried to lose weight, you already know the truth: the hard part isn't knowing what to do.

You didn’t just show up in 2025. You swept in like a galaxy of fireflies, glowing brighter with every meal, step, and streak

The journey to healthier ever after always comes with a little inner conflict. Your heart craves a bowl of comfort. Your head wants nothing but results.

On your weight-loss journey, you can’t always tell if you're doing the right things: eating well, moving enough, truly making progress. That’s where your Simple Success Score™ comes in.

We start a diet hoping to lose weight, feel healthier, and be more comfortable in our bodies. But dieting behaviors are often anything but healthy. They come wrapped in guilt and shame that pull us further from the very thing we're aiming for–real health and well-being.

We've got exciting news for all Simple users (and soon-to-be users!). Simple Life has raised $35 million in new funding!

Every health app wants to help you log your meals, track water, stay on top of workouts, and check your weight. Most apps give you charts and streaks (us included). But we also decided to give you … Blinky.

We’re not usually ones to brag. Okay, maybe sometimes. But today we’re extra proud—because Simple App just won the 2025 MedTech Breakthrough Award for Best Virtual Health Coach. In the company of 4,500+ global health giants—and 53 nominations in our category—we took home a trophy! Our virtual coach, Avo™, stood shoulder to shoulder with some incredible competition and came out a winner. So what made Avo™ a stand out star? Let’s break it down.