If you’ve ever tried to lose weight, you already know the truth: the hard part isn’t knowing what to do. It’s doing it consistently. On the busy days. The distracted days. The “ugh, nope” days.

So, to make everything feel easier, we built Streaks inside the Simple app, added some Blinky magic, and now your daily check-ins aren’t a chore. Now, they’re one of the most powerful — and fun — consistency tools in town.

A daily, visible, motivating commitment to yourself.

Streaks aren’t just another pressure to add to your weight loss weight loss The process of reducing total body weight through a combination of diet, exercise, and lifestyle changes. journey.

They’re a game that’ll engage and delight you … as well as actually getting genuine results.

Let’s dig in.

How Streaks works (the practical bit)

Streaks are beautifully simple:

No shame. No “you failed.”

Just a simple reset.

Streaks is about choosing yourself today, not punishing yesterday.

Anytime you fall off the wagon, just dust yourself off and hop back on.

Why Streaks works: the science behind the magic

Behavioral science tells us that habits are more likely to stick when they’re obvious, attractive, easy, and satisfying. (Hi, Atomic Habits fans! 👋)

Streaks checks all four boxes.

• Obvious: You can literally see consistency building.
• Attractive: Progress feels emotionally rewarding.
• Easy: Just check in or log a meal, workout, drink, fast, or your weight.
• Satisfying: Every check-in feels like a little win … because it is.

The longer you build your streak, the stronger the momentum, and the greater the results.

The data shows that longer streaks leads to better weight loss outcomes.

Because it’s not just a streak you’re building. It’s consistency with the actions you’re taking that underpin your streak.

Food logging. Regular workouts. Checking in to get your daily plan. Completing your fasts. Staying hydrated. Monitoring your progress.

All those steady choices you repeat, adding up as the days go by.

Enter Blinky: your chaotic consistency co-pilot

Streaks alone adds a new dimension to your motivation and focus.

But when Blinky enters the chat … it goes TURBO.

Blinky turns your streak into a relationship you won’t want to quit. Every day you show up to build that number, he erupts with enthusiasm.

That chaotic cuteness isn’t just fluff (although Blinky is very fluffy) — it’s deeply rooted in behavior change science.

Here’s the loop you’re building:

Check-in or log → Blinky reacts → you feel great → you check in again.

Over time, when the emotional payoff is this strong, the reward creates a craving. And that’s why Blinky is the secret sauce in our Streak recipe.

Streaks make progress visible. Blinky makes progress craveable.

Streak protection becomes a game 🎮

Streak freezes exist because … life. Kids. Travel. Burnout. Head colds. Tuesdays.

All weight loss journeys hit the skids from time to time.

So when your streak is in danger, you’ve got a bit of slack to tide you over.

Perhaps most importantly, what Blinky rewards is this: showing up.

Not perfection. Not rigid discipline. Not even outcomes.

The habit we want you to focus on is consistency. However imperfect it starts, however many breaks you take. As consistency grows, so do you.

The science at work here: lowering the psychological and practical cost of staying consistent, even after a slip-up.

When you’re missed and welcomed back like a long-lost friend, no questions asked — your streak becomes a relationship, not a rule. Wiping the slate clean becomes no big deal.

Just pick up and go again, knowing you’re safe here to be messy and imperfect as you need to be.

Where does all this lead?

Right to your goals.

Streaks isn’t a gimmick. It’s a behavioral change system built to:

• ✅ increase your daily check-ins and action logs
• ✅ strengthen your long-term consistency
• ✅ improve your weight-loss results
• ✅ make healthy choices feel more rewarding

And help you have fun doing it.

Because when you’re having fun, achieving your goals is easy.

Ready to try Streaks for yourself?

New to Simple?

Take the 3-minute quiz to get your personalized plan and start your first streak today.

Take the quiz and download the app.

Already a Simple user?

Start your streak today. Let Blinky emotionally attach himself to your progress. And enjoy the ride.