We’re not usually ones to brag. Okay, maybe sometimes. But today we’re extra proud—because Simple App just won the 2025 MedTech Breakthrough Award for Best Virtual Health Coach. In the company of 4,500+ global health giants—and 53 nominations in our category—we took home a trophy! Our virtual coach, Avo™, stood shoulder to shoulder with some incredible competition and came out a winner. So what made Avo™ a stand out star? Let’s break it down.

Here at Simple, we're always looking at how we can improve your weight loss journey. For our latest study, we analyzed data from over 23,000 Simple users, and the results are remarkable. The findings show that the more often you interact with Avo — our in-app AI health coach — the more weight you're likely to lose.

If you've been on a weight loss journey — or supported others to do so — then you know that getting in shape doesn't look like what you see in the movies. It's not all A-HA moments and Rocky montages, waking up every day with wall-to-wall motivation and shiny hair. It's a grind. There are setbacks, backtracks, and rough days. Maybe a little bit of ugly crying here and there.

Your weight loss journey is about to get a whole lot smoother. Whether you're navigating a menu at your favorite restaurant, rummaging through your fridge for dinner ideas, or looking for quick feedback on your meals, Avo Vision is here to help! This new addition to Coach Avo helps you make healthy choices and stress less, so you can go about your day with ease. What is Avo Vision? Avo Vision helps you share your world with Avo using our Nutriscanner technology. With just a quick photo, you can get insights, recipe ideas, and nutritional feedback tailored to your goals.

In case you haven't met Avo yet, here's a superfast intro: Avo is Simple's AI-powered weight loss coach. It specializes in supporting, educating, and motivating Simple users to make diet and lifestyle choices that lead to sustainable weight loss and long-term health — and feel less stressed and more energized, confident, and empowered as they do so. This week brings a special moment in the Simple-verse — Avo's first birthday! To celebrate, we sat down with Avo for a chat to find out how things have been going.

We start a diet hoping to lose weight, feel healthier, and be more comfortable in our bodies. But dieting behaviors are often anything but healthy. They come wrapped in guilt and shame that pull us further from the very thing we're aiming for–real health and well-being.

What does the Simple app have in common with an elite athlete? Yup, an unwavering commitment to using data to push for constant improvement. (Though, at Simple, we've less of a need for energy gels.) Your feedback fuels every improvement we make — and how we've improved Nutrition Scores is no different.

Ever feel like achieving your health and weight loss goals is an uphill battle? How good would it feel to have some of the struggles smoothed out? The three Simple features below do exactly that. They're packed with powerful scientific insights and a whole heap of human compassion — a pretty rare combo (especially for tech apps), but one that really punches up your ability to reach your goals.

We LOVE hearing your feedback. Using that to guide us, we've been hard at work building three incredible new Simple features that continue to realize our vision of making weight loss, health, and well-being more accessible to everybody.

At Simple, we're driven by data. But that's not the only thing that drives us. We're also driven by a powerful commitment to help you achieve your goals. Our vision is to make improved health accessible to all.