Well, this is a big moment for us! This month, Simple hit one million subscribers. The part that means the most to us isn’t the number itself. It’s all of the people behind it.

Simple has won silver in the Mobile Applications category at the Digital Health Awards Spring 2026!

We've built an entire culture around summer — beaches, weddings, outfits — then quietly decided we hate how we look in it.

Simple has been awarded Best Virtual Coach at the MedTech Breakthrough Awards for the second year running, chosen from over 60 nominations of global leaders in digital health. (Other category winners this year include Noom, Teladoc, Medtronic, and CVS Health, so we’re in great company!)

Twenty million pounds. That’s how much weight Simple users have lost.

If you’ve ever tried to lose weight, you already know the truth: the hard part isn't knowing what to do.

You didn’t just show up in 2025. You swept in like a galaxy of fireflies, glowing brighter with every meal, step, and streak

The journey to healthier ever after always comes with a little inner conflict. Your heart craves a bowl of comfort. Your head wants nothing but results.

On your weight-loss journey, you can’t always tell if you're doing the right things: eating well, moving enough, truly making progress. That’s where your Simple Success Score™ comes in.

We start a diet hoping to lose weight, feel healthier, and be more comfortable in our bodies. But dieting behaviors are often anything but healthy. They come wrapped in guilt and shame that pull us further from the very thing we're aiming for–real health and well-being.