Ever wondered what your ideal body weight is? Maybe you’ve seen formulas tossed around in fitness forums, or your doctor mentioned it in passing. Truth is, there isn’t a single “perfect” number for anyone — but knowing your healthy weight range can give you a useful reference point for your overall health and well-being.

Figuring out what to eat shouldn’t feel like a pop quiz. Maybe you cook at home and crave an easy way to know how many calories or macros are in your meals. Or you’re tracking your diet, but homemade recipes, custom foods, and deciphering portions makes meal planning feel impossible before you've even started. A nutrition calculator takes that uncertainty off your plate.

Carbohydrates have a reputation problem. One headline says carbs are essential for energy. Another says carbs are the reason you're not losing weight. Somewhere in the middle, most people are left wondering: "Are carbs bad? How many carbs should I actually eat?" That’s exactly where our carbohydrate calculator comes in.

Fat has been misunderstood for a long time. One minute it's the villain behind weight gain and heart disease. The next, it's being poured generously over salads and stirred into coffee in the name of faster weight loss and improved health. No wonder so many people are left wondering how much fat they should actually eat.

We start a diet hoping to lose weight, feel healthier, and be more comfortable in our bodies. But dieting behaviors are often anything but healthy. They come wrapped in guilt and shame that pull us further from the very thing we're aiming for–real health and well-being.

One of the key ingredients in trying to shed extra pounds and maintain a healthy lifestyle is protein, protein, and more protein. But, sometimes, trying to get enough protein can feel like it's your full-time job—like you need to raise your own cattle or buy stock in chicken breast in order to get enough in.

Drumroll, please ... Simple has just been awarded bronze in the Mobile Applications category at the Digital Health Awards! These awards are the largest of their kind in the United States, which makes us doubly thrilled to be recognized for our commitment to helping you reach your health and weight loss goals.

We've been investigating how effectively our Nutrition Score feature helps people lose weight — and found some incredible results. With over 15,000 users involved, our study shows: you can trust Nutrition Scores to educate and guide you toward your goals.

Amazing news — on June 5, Simple won the Digital Innovation Award 2024 from the British Dietetic Association! Let us fill you in. Last year at Simple, we developed Nutrition Scores — a nonjudgmental food feedback system that supports you to lose weight without a calorie count in sight.

In case you haven't met Avo yet, here's a superfast intro: Avo is Simple's AI-powered weight loss coach. It specializes in supporting, educating, and motivating Simple users to make diet and lifestyle choices that lead to sustainable weight loss and long-term health — and feel less stressed and more energized, confident, and empowered as they do so. This week brings a special moment in the Simple-verse — Avo's first birthday! To celebrate, we sat down with Avo for a chat to find out how things have been going.