We start a diet hoping to lose weight, feel healthier, and be more comfortable in our bodies. But dieting behaviors are often anything but healthy. They come wrapped in guilt and shame that pull us further from the very thing we're aiming for–real health and well-being.

One of the key ingredients in trying to shed extra pounds and maintain a healthy lifestyle is protein, protein, and more protein. But, sometimes, trying to get enough protein can feel like it's your full-time job—like you need to raise your own cattle or buy stock in chicken breast in order to get enough in.

Drumroll, please ... Simple has just been awarded bronze in the Mobile Applications category at the Digital Health Awards! These awards are the largest of their kind in the United States, which makes us doubly thrilled to be recognized for our commitment to helping you reach your health and weight loss goals.

We've been investigating how effectively our Nutrition Score feature helps people lose weight — and found some incredible results. With over 15,000 users involved, our study shows: you can trust Nutrition Scores to educate and guide you toward your goals.

Amazing news — on June 5, Simple won the Digital Innovation Award 2024 from the British Dietetic Association! Let us fill you in. Last year at Simple, we developed Nutrition Scores — a nonjudgmental food feedback system that supports you to lose weight without a calorie count in sight.

In case you haven't met Avo yet, here's a superfast intro: Avo is Simple's AI-powered weight loss coach. It specializes in supporting, educating, and motivating Simple users to make diet and lifestyle choices that lead to sustainable weight loss and long-term health — and feel less stressed and more energized, confident, and empowered as they do so. This week brings a special moment in the Simple-verse — Avo's first birthday! To celebrate, we sat down with Avo for a chat to find out how things have been going.

Is basal metabolic rate (BMR) the missing piece of your weight loss puzzle? Find your basal metabolic rate with our BMR calculator below and learn how to use this crucial metric to lose weight, get fit, eat healthily, and improve your well-being.

Ever feel like achieving your health and weight loss goals is an uphill battle? How good would it feel to have some of the struggles smoothed out? The three Simple features below do exactly that. They're packed with powerful scientific insights and a whole heap of human compassion — a pretty rare combo (especially for tech apps), but one that really punches up your ability to reach your goals.

Hey, I'm Ro, Chief Nutrition Officer at Simple. [waves] Today, we're here to celebrate — and learn from — some of the brilliant women shaping the science at Simple.

Yep, I think New Year's Resolutions stink. If you want to make a real, meaningful change in your life, New Year's Resolutions are rarely your friend. (In fact, NYRs often make us worse at changing.)