Meet your dream team: Blinky, Avo, and Success Score
The journey to healthier ever after always comes with a little inner conflict. Your heart craves a bowl of comfort. Your head wants nothing but results. And somewhere between the two, you get stuck.
That’s where your Simple dream team comes in. Each playing a different supporting role, they’re here to balance heart and head, feeling and fact—so progress finally feels simple, and totally doable.
The little motivator with big emotions
Blinky is your pocket companion—so emotionally invested in you it almost hurts.
Log a meal? He cheers. Skip a fast? He sulks. Ignore him? He spirals.
Because for Blinky, your journey is personal—and he’ll use every single emotion to keep you moving forward (even if it kills him).
Your progress, in real time
But even Blinky knows he can’t do it all. That’s why he works alongside your Simple Success Score™—the part of the app that tracks your calories, nutrients, workouts, hydration, steps, and fasts—to show how your choices add up across the day and how close you are to your goals.
Think of Success Score as your personal speedometer:
Green
you’re moving at a steady pace.
Yellow
your progress has slowed.
Orange
you’re going off track.
When data meets drama
Every metric your Success Score tracks, Blinky feels. It’s data with a dash of drama. Progress that feels personal—and impossible to ignore.
Avo brings the game plan
Behind every winner is a successful game plan—and Coach Avo brings yours. While Blinky reacts (loudly) to every log, Avo is planning ahead, changing tactics, and turning your Success Score into simple, doable next steps.
When your breakfasts need balance, Avo’s there with ideas. When you’re eating too late, you’re sent a little nudge. When your water’s running low, you’re reminded to sip.
Your Success Score tracks it. Avo guides it. Blinky feels it.
The dream team in action
Every time you log, your Simple Success Score™ gets to work—analyzing your habits, crunching your numbers, and translating your day into one simple measure of progress: your weight-loss zone.
Peak Weight Loss
Success Score™
You've reached your weight-loss target today—congratulations!
Avo
Avo's helping you repeat what's working—so you can stay in the zone.
Blinky
Blinky's celebrating with glitter and confetti.
Steady Weight Loss
Success Score™
You're on track—moving closer to your goals every day.
Avo
Avo's keeping an eye on the details—fast timing, water levels, step count, and more.
Blinky
Blinky's content, and—yes—that's him humming the Rocky theme.
Stalled Weight Loss
Success Score™
Progress has slowed—a few habits need tweaking, or it's time for a new log.
Avo
Avo's already got a plan—more protein, more fiber, maybe a quick walk.
Blinky
Blinky's giving you side-eye.
Weight Maintenance
Success Score™
You're in balance—using the same amount of energy as you're getting.
Avo
Avo's making small tweaks to help you reach your goal.
Blinky
Blinky's got you—together, tomorrow's comeback will be epic.
Weight Gain Risk
Success Score™
You've taken in more energy than you've burned, but that's okay—it happens.
Avo
Avo's reworking your routine so you can bounce back fast.
Blinky
Blinky's pouting and asking if your scale is broken.
Together, you’ve got this
Progress takes a team. And that’s exactly what your Simple squad was made for. Each character has their role: one runs the numbers, one sets the course, and one keeps you smiling along the way. With this trio in your corner, the only direction is forward!
