We've been investigating how effectively our Nutrition Score feature helps people lose weight — and found some incredible results. With over 15,000 users involved, our study shows: you can trust Nutrition Scores to educate and guide you toward your goals.

Amazing news — on June 5, Simple won the Digital Innovation Award 2024 from the British Dietetic Association! Let us fill you in. Last year at Simple, we developed Nutrition Scores — a nonjudgmental food feedback system that supports you to lose weight without a calorie count in sight.

Your weight loss journey is about to get a whole lot smoother. Whether you're navigating a menu at your favorite restaurant, rummaging through your fridge for dinner ideas, or looking for quick feedback on your meals, Avo Vision is here to help! This new addition to Coach Avo helps you make healthy choices and stress less, so you can go about your day with ease. What is Avo Vision? Avo Vision helps you share your world with Avo using our Nutriscanner technology. With just a quick photo, you can get insights, recipe ideas, and nutritional feedback tailored to your goals.

In case you haven't met Avo yet, here's a superfast intro: Avo is Simple's AI-powered weight loss coach. It specializes in supporting, educating, and motivating Simple users to make diet and lifestyle choices that lead to sustainable weight loss and long-term health — and feel less stressed and more energized, confident, and empowered as they do so. This week brings a special moment in the Simple-verse — Avo's first birthday! To celebrate, we sat down with Avo for a chat to find out how things have been going.

The data is in: if you want to lose weight, the Simple app is proven to help you get significant results. We collaborated with esteemed academics from the University of Oxford in the UK and the University of Chicago to analyze these results, and we're stoked — this is a big deal for us!

If you want to lose weight — should you snack? Snacks can be a tricky topic when you're trying to lose weight. Should you eat them? Should you not? If you do eat them, what can you choose that won't mess up your weight loss progress?

What does the Simple app have in common with an elite athlete? Yup, an unwavering commitment to using data to push for constant improvement. (Though, at Simple, we've less of a need for energy gels.) Your feedback fuels every improvement we make — and how we've improved Nutrition Scores is no different.

Ever feel like achieving your health and weight loss goals is an uphill battle? How good would it feel to have some of the struggles smoothed out? The three Simple features below do exactly that. They're packed with powerful scientific insights and a whole heap of human compassion — a pretty rare combo (especially for tech apps), but one that really punches up your ability to reach your goals.

Hey, I'm Ro, Chief Nutrition Officer at Simple. [waves] Today, we're here to celebrate — and learn from — some of the brilliant women shaping the science at Simple.

If you've ever sat in a restaurant, wishing a menu had nutrition information listed for each meal, you're going to LOVE our new NutriScanner! NutriScanner is the ace up your sleeve that helps you make food decisions that are locked in with your goals.