We raised $35M to help you crush your weight loss goals—and have fun doing it
We’ve got exciting news for all Simple users (and soon-to-be users!):
Simple Life has raised $35 million in new funding!
That means that your Simple experience is about to get even smarter, more personalized, and more fun.
Are you ready for what’s coming?! (Blinky’s already doing cartwheels around the Simple office.)
This funding is a joint investment by Hartbeat Ventures, founded by actor and entrepreneur Kevin Hart (yes, that Kevin Hart!) and Liquidity, the world’s leading AI-driven private credit firm.
“I’m hyped to back Simple. Simple is truly changing the game in health, and HBV wants to be front row for that.” – Kevin Hart
Helping millions achieve their goals
We’ve come a long way over the past few years, thanks to our amazing community:
- 20 million downloads worldwide
- 800,000+ active subscribers
- 17.5 million pounds lost collectively
- $100 million in revenue in 2024, up 64% year-over-year
- Top 100 AI Companies, World Future Awards 2025
- Best Virtual Health Coach, MedTech Breakthrough 2025
- Featured in peer-reviewed journals like Obesity Science & Practice
- Presented at international conferences like the Society of Behavioral Medicine
And our users love us, giving us a 4.7-star average rating worldwide.
These stats are amazing, because it shows we’re having a real impact on the health and well-being of our users every day—and we’ve got so much more to come.
“Liquidity is proud to back Simple’s extraordinary growth and advance its impact on the well-being of millions worldwide.” – Paul Brodie, Liquidity
Why Simple works
Simple isn’t just another cookie-cutter weight loss weight loss app. We’re leading from the front, helping people with real lives and challenges create sustainable weight loss sustainable weight loss —and doing that in innovative, transformative ways.
Take Avo, our AI coach, for example. Avo’s ready and waiting 24/7 to help our users build healthy habits that stick. In January 2025 alone, Avo sent 19 million messages!
With real-time nutrition guidance and high-quality coaching, Avo makes it easier and more enjoyable to live healthy and lose weight. Plus, every new user helps Avo get smarter, improving the coaching experience for everyone—creating a behavioral-intelligence flywheel that leads to better and better results.
And it’s working. A peer-reviewed study of over 50,000 Simple users showed 42% lost at least 5% of their body weight in one year, all while staying engaged and motivated.
That’s a huge win for us and you!
“When you pair scientific credibility with a seamless user experience, you can touch hundreds of millions of lives. “Simple brings that formula to weight loss, with speed, scale, and results the market has never seen before.” – Yuri Gurski, founder of Flo Health and Palta, an early investor in Simple
Closing the gap
The global weight management market is massive. Today, it’s worth $340 billion, and expected to reach $940 billion in five years. But weight loss solutions remain expensive, fragmented, and hard to access.
It’s our mission to change that.
We originally set out to help people build lasting healthy habits without the stress of diets, obsessive calorie counting, or extreme restrictions. We wanted to put simple ways to lose weight into people’s pockets, so they could reach their goals without overhauling their lives or breaking the bank.
And our science-backed, personalized coaching achieves exactly that.
What’s got us so excited about this funding is how much further we can now go to make that experience even more powerful, effective, and motivating.
“This funding lets us double down on what works—creating an experience people love and that actually delivers results.” – Mike Prytkov, CEO
The journey ahead
We’re going to use this funding to supercharge the features you already love—and add new ways to help you reach your goals.
- Even more personalized coaching that adapts in real time to your progress and lifestyle.
- Smarter AI interactions, including voice and vision inputs, so Avo can understand you better and respond more naturally.
- Fresh inspiration every day, from recipes and workouts to tips that keep your plan interesting and engaging.
- Gamification for motivation that sticks, with streaks, challenges, and rewards to keep you coming back and moving forward.
We’re already ahead of the game, with our recent launch of a new gamified companion experience (that’s Blinky’s secret code name, fyi). Early tests show this is already boosting retention and weight-loss success—which is no surprise. Using streaks, rewards, and motivating messages to make habit-building feel like a game is a huge results booster. Because when losing weight is fun rather than stressful or dry, it’s more motivating and easier to stick with.
And that “bring the fun” approach is right up our street.
“Most weight-loss solutions fixate on the end goal. We focus on the journey, making it adaptive, rewarding, and sustainable. We’re turning healthy habits into a motivating game, helping people not only see results, but also build a more positive relationship with health and wellness.” – Mike Prytkov
Are you with us?
With this funding, we’re doubling down on our mission to make living a healthy life easier, simpler, and more tailored to your needs. All we need now … is you!
If you’re not yet on the Simple app, Take our quiz and get started on your personalized plan today. Avo and Blinky are ready and waiting to meet you and, once that happens, everything’s going to change for the better.
If you’re already with us, look out for some serious upgrades coming your way soon. Thank you for being part of our community!
