Our users lost 20 million pounds. No gimmicks. No cabbage diets. Just Simple.
Twenty million pounds.
That’s how much weight Simple users have lost.
Not in a flash. Not with gimmicks. And definitely not by doing everything perfectly.
This number didn’t come from one life-changing decision or a momentous New Year’s Resolution. It came from millions of small daily decisions. Logged meals. Glasses of water. Restarted streaks. Honest check-ins.
Millions of tiny choices that just kept coming.
If weight loss weight loss had a soundtrack, it wouldn’t be a drumroll with a cymbal crash at the end. It would be a steady background beat giving a rhythm to your days.
Lasting progress. No extremes.
When we look at our data, a clear pattern emerges.
The people who make lasting progress aren’t the ones chasing extremes or overhauling their lives overnight. They’re the ones who pay attention. Who learn from their habits instead of judging them. Who come back after interruptions and keep moving forward.
Sustainable change isn’t about doing more. It’s about doing what’s realistic, then repeating it often enough for it to stick.
Multiply that mindset across millions of users, and before you know it, 20 million pounds has been lost — with fewer tears, less overwhelm, and zero cabbage diets.
Streaks that bend, not break
Streaks can seem intimidating, especially if you’ve ever felt stuck in an all-or-nothing mindset.
But, at Simple, a streak isn’t a measure of perfection. It’s a signal of engagement.
Logging a single meal on a chaotic day still counts.
So does tracking one glass of water when motivation is low.
So does opening the app just to check in.
Each action reflects the decision to stay connected, even when things aren’t ideal. Your streak builds, and on some days … yes, it also breaks. But that break is nothing more than a blip. Start again as soon as you’re ready, and over time, your imperfect streak is the digital reflection of an incredible set of results.
20 million pounds less fluff, thanks to a little fluff
If Blinky could talk about these 20 million pounds, he wouldn’t start with the scale. He’d start with the win you almost didn’t count.
The workout you logged even though the day went sideways. The streak you kept alive by checking in for thirty seconds. The choice you made that was a little better than last time, even if it didn’t feel impressive.
Blinky celebrates those moments because he knows you probably won’t.
As humans, we’re so quick to dismiss our achievements, raise the bar, and move on without acknowledging how far we’ve come. As your emotional support fluff-in-chief, Blinky steps in to say, “That mattered,” when you’re already focused on what’s next.
Blinky reflects a truth that is universally accepted by health improvement professionals: that social support improves weight loss outcomes.
When people feel seen and encouraged, they’re more likely to stay consistent, reflect honestly, and keep going after setbacks. So Blinky cheers, nudges, and celebrates every win. Not to be cute (although he is cute), but to keep you coming back to the process.
And, maybe most importantly, Blinky stops the journey feeling so lonely.
Weight loss happens without applause or fanfare. So Blinky’s here to witness. To fuel you during every quiet moment, reminding you that you’re not doing this alone, even on days when it feels that way.
What progress looks like, up close
From a distance, twenty million pounds feels enormous. It’s hard to grasp.
But up close, it looks more familiar. It’s sleeping better. Feeling more confident around food. A growing sense of trust in your own decisions.
The scale number is one aspect of the outcome, but underneath that giant number is a gigantic swell of less-tangible progress markers. We can’t count them. But you can feel them.
And that’s everything.
Because weight loss may be what gets people started, but it’s not what keeps them going. The bigger shift is how people think about their habits and their bodies over time.
That’s what twenty million pounds actually represents. Not just change at scale, but millions of quiet moments where something finally clicked.
20 million pounds isn’t just a milestone: it’s proof.
Proof that weight loss doesn’t have to feel punishing to work.
Proof that simplicity beats complexity.
Proof that when people feel supported, they stick with it longer than they ever have before.
At Simple, we set out to make weight loss feel doable. Less friction. Fewer fall-offs. More moments where progress actually feels within reach. By simplifying the process, adding light structure through tools like streaks, and bringing real warmth into the experience with Blinky and Avo, we make it easier to keep showing up. To log one more meal. Take one more walk. Stay engaged one more day.
That’s how people succeed, even after years of frustration or false starts. Not because they suddenly changed who they are, but because the process finally worked with them instead of against them.
That includes you.
Whether you’re just getting started or starting again, you’re already part of this story. And we’re nowhere near done writing it.
Twenty million is only the beginning. Next stop: forty.
If you’re ready to add your own chapter, take the quiz and get your personalized plan. Kickstart your progress and discover the power of Simple to help you realize your goals, starting today.
