Here at Simple, we’re always looking at how we can improve your weight loss journey. 

For our latest study, we analyzed data from over 23,000 Simple users, and the results are remarkable. The findings show that the more often you interact with Avo — our in-app AI health coach — the more weight you’re likely to lose.

We presented this research at the 2024 Obesity Week conference in San Antonio, Texas.

What role does Avo play in weight loss?

Avo provides users with practical, real-world tips, including healthy eating suggestions, delicious recipes, and advice on effective weight loss strategies.

By interacting more often with Avo, our research shows that you improve your chances of weight loss success.

What we learned

We analyzed data from 23,445 app users, collected over slightly more than one year. The group was diverse, with 65.3% being women and 32.3% over age 60. They started with an average Body Mass Index (BMI) of 31.8 kg/m². Users tracked their food, exercise, water intake, and weight. The main question was whether more frequent interactions with Avo led to greater weight loss.

We examined how users interacted with Avo over a three-month period, and tracked their weight loss progress. The key takeaway? The more that users talked to Avo, the more weight loss they experienced. 

Here’s a closer look at the insights:

Weight loss outcomes

• For users interacting 1–4 days with Avo, weight loss averaged 2.9%.
• With 5–9 days of interaction, weight loss jumped to 3.6%.
• Engage for 10–19 days, and you could see a 4.5% loss.
• Ramp it up to 20–29 days, and the average was 5.6%.
• Those interacting with Avo for 30 days or more experienced up to 6.1% weight loss.

Essentially, each extra 10 days of chatting with an AI coach can add another 0.17% to your weight loss, and doing other activities in the app can boost it by a further 0.56%.

Beyond the statistic‌s is a testament to the power of staying connected and using the tools at your fingertips.

Why consistent engagement matters

Talking to Avo often means you get more real-time advice that fits your personal needs. This helps you avoid common problems and keep motivation high. Using Avo alongside other app features multiplies the benefits.

What this means for you and your weight loss

These findings remind us that the road to weight loss doesn’t have to be one anybody walks alone. 

Here’s how to give yourself the best shot at success:

1. Open up to Coach Avo (and often!). Remember, the more you put in, the more personalized advice you’ll get out, to help guide you and make more informed choices.

2. Explore other helpful features. Doing other things in the app, like keeping track of what you eat, how much you move, and the water you drink, also helps you lose more weight.

3. Consistency is key. Showing up for yourself, day in and day out makes all the difference. Using the app regularly helps you focus on those goals. This makes it easier to form healthy habits that last.

Our presentation at Obesity Week 

As our presentation of these findings at Obesity Week shows, the transformative potential of AI and weight loss is exciting. And we’re thrilled to share these insights with you, whether you’re just starting out on your journey or looking to keep up the good work.

If you’re intrigued by the possibilities, why not dive into a personalized weight loss adventure with Simple? Talk to Avo, explore our features, and turn your dreams of weight loss into reality.

There’s no better time to start than now, and we’ll be here in support of your journey with every step you take.