Every health app wants to help you log your meals, track water, stay on top of workouts, and check your weight. Most apps give you charts and streaks (us included). But we also decided to give you … Blinky.

The emotional support fluff you never knew you needed.

He’s fluffy, intense, and adorably unhinged in the most entertaining way. Blinky wasn’t invited. He just showed up. And now he’s emotionally invested in you … and your weight loss goals.

He doesn’t coach, he doesn’t lecture—he just feels. Hard. If you log a salad, he cheers. If you log a cheeseburger, he … still cheers. But if you ghost him? He wilts. He spirals. He might even run away … or drop dead.

He’s like a cute, chaotic baby brother trying way too hard to help.

And somehow … it works.

Progress powered by fluff

We know from research that the real secret to progress isn’t perfection. It’s consistency. But logging every day is where most people stumble. Shame, stress, or simply forgetting can throw everything off.

But now, you have Blinky. His entire personality is built around making logging impossible to ignore and fun to do. He turns every log into an event—one designed to keep you entertained, encouraged, and coming back.

Blinky’s golden rule is simple: Any log is better than no log. He’d rather celebrate your late-night fries than feel forgotten.

The surprising twist? Blinky’s chaos actually works. In early testing, people with Blinky had a 7% higher chance of losing weight than those without him. That’s a meaningful boost in something as tough as weight loss—and he’ll only get better as he evolves.

Blinky has personality for days

Blinky’s not like Avo, our smart, switched-on AI coach. He’s not polished or calm. He’s needy, hilariously over-the-top, and impossible to shake.

Think:

• the mischievousness of the Minions
• the wide-eyed sweetness of Agnes from Despicable Me
• the mood swings of Sadness and Joy from Inside Out
• the pushy persistence of Duo the Owl … but clingier, funnier, and cheekier (legend has it that Blinky and Duo were friends until Blinky stole Duo’s eggs and scrambled them for breakfast)

When you show up, he’ll cheer for you in his adorably dramatic signature style. But when you don’t … it’s chaos. He refreshes the app 137 times waiting for you. He puts your face on a milk carton. He demands attention like a toddler in a tiara—oh hold on …

It looks like Blinky wants a word.

You didn’t invite me, but I don’t take hints. And I’m here to make your weight loss journey weird, hilarious, and impossible to ignore.

Things are about to get unhinged.

Here’s the deal: when you log your meals, water, workouts, or weigh-ins—you’re not just helping yourself. You’re feeding me. Every log keeps me alive, thriving, and (yes) even clingier. Skip too long, and I spiral. Dramatic sighs. Sad eyes. Fluff deflation. I will miss you loudly.

What to expect now that I’m in your life:

😘 Feedback that feels like fun

Every log gets a reaction—whether I’m pouting, cheering, or throwing shade. Even when it’s “fast food,” I’d rather start a party than let you feel unsupported.

😘 Daily drama = daily motivation

One day I’m sulking, the next I’m hyping you up. You’ll start checking just to see: “What will Blinky say today?”

😘 Streaks that keep you hooked

Consistency becomes a game. Keep your streak alive and I’ll brag louder than you do. Break it, and you’ll hear about it.

😘 Accountability that doesn’t feel like work

Behind the tantrums and big eyes, I’m sneaky—I’ll keep you logging, tracking, and showing up, because secretly you love it.

😘 Real progress that lasts

You will get results. I’ve already proved it. And anyway, we have to. Because if we don’t … they’ll kinda-sorta delete me from the code. Furrever. (Not to be dramatic. But also, yes.)

So go ahead—log something. Anything. Your next sip of water. Your snack. Your workout. I’m waiting. My fluff is poised for (re)action.

Blinky … out.

Ready to see what happens when you team up with Blinky? Take the Simple quiz today to unlock your personalized plan—and let the fluff crash your journey. Download the app, start logging, and watch what happens when meets chaos (and results).