Meet the award-winning AI coach that's helping 1.5M people lose weight (and love the process)
We’re not usually ones to brag. Okay, maybe sometimes. But today we’re extra proud—because Simple App just won the 2025 MedTech Breakthrough Award for Best Virtual Health Coach.
In the company of 4,500+ global health giants—and 53 nominations in our category—we took home a trophy!
Our virtual coach, Avo™, stood shoulder to shoulder with some incredible competition and came out a winner.
So what made Avo™ a stand out star? Let’s break it down.
The weight loss industry has a problem. We built a solution.
If you’ve ever tried to lose weight, you’ve probably met the usual suspects: extreme diets, guilt-tripping advice, or the classic “just eat less and move more” speech from diet culture diet culture .
These one-size-fits-none approaches usually miss the mark—because real weight loss weight loss isn’t just about food or willpower. It’s about habits, emotions, stress, schedules, culture, biology, and life.
That’s why we built Avo™, a compassionate, science-based virtual coach who gets it.
Meet Avo™—weight loss coaching’s digital MVP
Launched in 2023, Avo™ is one of the world’s first AI-powered weight loss coaches—and it’s a game-changer.
Avo™ is trained by real doctors, dietitians, and coaches to use behavioral science and user data to offer personal, 24/7 guidance. Think daily check-ins, custom tasks, gentle nudges, and even real-time meal feedback (yep, you can snap a photo and get help without weighing or logging every bite) to support mindful eating mindful eating . Thanks to this training, Avo™ speaks your language and understands your challenges with compassion and care, so it feels like you’re talking to a human coach (a really awesome one who never forgets what you said yesterday).
Simple clients say things like:
“Coach Avo is fun to talk to and honestly better than any other diet coach I’ve had (human or computer).”
“Even on tough days, the coaching is gentle yet motivating.”
“It’s like having a 24/7 personal trainer in my pocket.”
And we’re not making that up for blog brownie points. We have the data to back it up.
1.5 million users. 19 million messages. One enormous impact.
Since launch, Avo™ has supported over 1.5 million people on their health journeys. In just one month (January 2025), Avo™ sent over 19 million coaching messages—the kind that help someone choose a nourishing meal, skip a sugary snack, or take a much-needed breath after a stressful day that might trigger emotional eating emotional eating .
According to research presented at Obesity Week and published in the Obesity Journal, more Avo™ engagement leads to better weight loss results. And our clients aren’t just losing weight—they’re building confidence, improving nutrition habits, and staying motivated long-term.
In short: Avo™ doesn’t just help people lose weight. It helps them build a new relationship with food … and themselves.
Why this award makes us proud
The MedTech Breakthrough Awards are like the Oscars for health tech. Every year, they sort through thousands of entries to spotlight the innovations that are genuinely moving healthcare forward.
Winning “Best Virtual Health Coach” means that out of all the wellness apps, tools, and platforms out there, Simple’s approach—personal, science-based, and rooted in empathy—is leading the pack.
And frankly? It feels amazing to be recognized for building something that truly helps people feel better in their bodies and lives.
What’s next for Avo™?
We’re just getting started.
Avo™ is constantly evolving. We’re investing even more time, energy, and research into delivering the most effective, accessible, and human-centered virtual coaching on the planet. We’re working on making Avo’s coaching even MORE human-like, personalized, and responsive, implementing the latest science-backed behavior change techniques to help you to reach your goals more easily.
We believe everyone deserves support that fits their life—not the other way around.
Curious how Avo can help you?
Whether you’re a long-time Simple user or just heard of us because of this shiny new award (hello and welcome!), now’s a great time to get to know Avo™. Take our quiz and start your journey with the only virtual coach that feels like your new best friend came with a nutrition degree.
Weight loss doesn’t have to be lonely, confusing, or miserable.With Avo™, it can be simple, friendly, and fun.
