When you’re new to an eating routine, figuring out how to meal plan in a way that follows the guidelines of the routine, meets your nutritional needs, supports your health goals, and suits your tastes can feel like navigating a minefield. 

So, to help you take those first steps with confidence, we’ve developed a Simple keto meal plan. This free keto diet plan works as a keto diet menu for beginners, but it can also be used by more seasoned keto dieters looking to swap in new recipes to keep things fresh. Heads up, though: remember that keto may not be suitable for everyone, so make sure that you check with your healthcare provider before making any significant lifestyle changes.

Get your knives ready because the keto diet is on the chopping block. 

Time to break it down. 

The keto diet — what is it?

First, let’s make sure we’re on the same page about what a keto diet actually is before we get into the specifics of keto meal planning. 

A ketogenic diet is built around a “high fat, low carb” premise,[1] though it’s more nuanced than “eat more nuts and eat less bread.” A keto diet involves low to moderate carb intake (50–150 g) — including a high intake of fiber from vegetables and whole grains — moderate protein intake, and a high intake of unsaturated (rather than saturated) fats. 

Why? The clue is in the name. 

A ketogenic diet is intended to make you more likely to achieve ketosis,[2] a natural metabolic state where the body uses fat over sugar as its primary fuel. 

How does it work?

When you reduce your carb intake, you subsequently lower the amount of sugar in circulation (fuel from carbs currently being digested) and available glycogen (sugar that has been converted and stored for energy) in your system. With less sugar and glycogen, your body turns to breaking down stored fat instead, which can lead to both fat and weight loss. (Nope, they’re not the same thing! Our fat loss vs. weight loss guide explains.)

A keto diet meal plan isn’t the only way to unlock this fat-burning metabolic state: it can also be triggered by long periods of exercise (where your body is burning through sugar faster) or through certain intermittent fasting schedules (where you take a break from eating for a certain length of time). 

Everyone’s body is different, so there’s no way to predict exactly how yours might react to a keto diet or some other form of ketosis-focused meal plan. That’s why you should always work with your healthcare team to ensure your approach is safe, sustainable, and (hopefully!) successful for you.  

If you’re considering combining keto and intermittent fasting — which could potentially supercharge your ability to reach ketosis — we’re also ready to be part of your support squad. From general advice on what breaks a fast to guidance on constructing an intermittent fasting meal plan that’s also keto-friendly, we’re pros at sorting through the research and taking the guesswork out of what might work for you. Take our Simple quiz and tell us about your goals to get started. 

Keto meal planning types

All keto meal plans have some things in common: 

• They’re high in fat (specifically, prioritizing unsaturated fats over saturated fats). 
• They’re low in carbs.
• They involve moderate protein intake. 
• For safety purposes, they should involve extra hydration (using up stored sugar also involves losing stored water). 

Beyond that, keto diet meal plans can come in a variety of forms. 

• A beginner keto meal plan may involve a more gradual reduction of carbs and introduction of more fats and protein. 
• An easy keto meal plan might focus on a few repeated recipes or easy-to-source ingredients. 
• A clean keto meal plan targets foods in their natural, unprocessed state (or as close to that as possible).
• A strict keto meal plan involves staying under 20 grams of carbs per day. 

Keto diet meal planning can also vary depending on the specific goals you’re trying to achieve. For example, keto meal planning for muscle gain may involve a greater focus on protein and eating carbs at strategic times before workouts, while keto meal planning for weight loss might involve prioritizing whole foods that are naturally low calorie and nutrient dense.  

Benefits and drawbacks of the keto diet

While the general scientific consensus seems to be that more research into the keto diet is needed [3] — especially into the long-term (1+ years) impacts — so far, studies have shown that this eating routine may be beneficial for: 

• weight loss (particularly for people with obesity) [4,5]
• brain health and cognition (including for people with neurodegenerative diseases) [6,7,8]
• the reduction of cardiovascular risk factors in people living with overweight or obesity [9]

Beyond the current lack of large-scale, long-term, robust research into the subject and the fact that reaching ketosis can be risky for some people (more on that later), there are a few other potential drawbacks to be aware of. 

In the short term, a ketogenic diet can cause: 

• the “keto flu” (temporary bouts of headaches, fatigue, dizziness, and cramping) [10]
• bad breath (acetone — one of the main ketones produced during ketosis — may cause a funky, fruity-smelling breath)

Over time, a ketogenic diet can also lead to: 

• nutrient deficiencies [11]
• higher cholesterol [12]
• increased risk of heart disease [13]
• decreased kidney health [14]

Simple’s keto diet food list: what to eat and what to avoid

Before we get into our example keto diet meal plan, let’s take a look at what a keto diet menu usually features. 

High-fiber carbs	barley, brown rice, bulgur wheat, oats, quinoa, whole grain bread, whole wheat pasta
Unsaturated fats	nuts, seeds, cheese, avocados, nut butters, anchovies, salmon, olives, trout, vegetable and olive oils
Lean protein	eggs, chicken, turkey, cottage cheese, Greek yogurt, beans, chickpeas, lentils, tempeh, tofu
Non-starchy vegetables	asparagus, broccoli, carrots, peppers, cauliflower, tomatoes, mushrooms, spinach, kale, leafy greens
Low-sugar fruits	strawberries, peaches, blackberries, oranges, grapefruits, watermelon

As with any eating routine, it’s important to strive for a balance that works for you. No food is completely off-limits, especially if that restriction compromises your health or well-being. 

That said, here are some foods that are traditionally limited during a keto diet. 

Carb-rich foods (especially those high in refined sugar)	white bread, crackers, noodles, cookies, donuts, candy, cake, ice cream, fries, ketchup, beer, soda, honey, maple syrup
Saturated fats (including full-fat dairy products)	butter, cheese, ghee, lard, cream, coconut oil
Ultra-processed protein	sausage, pepperoni, hot dogs, deli meats
Starchy vegetables	corn, squash, potatoes, sweet potatoes, peas
High-sugar fruits	bananas, grapes, pineapple, apples, mangoes

Simple’s beginner keto diet 7-day meal plan

With the macronutrient management of protein, carbs, and fats involved, it can be tricky to figure out how to navigate a keto diet around different nutritional needs, different schedules, and different personal tastes. Not to mention that no eating routine is a “one size fits all” scenario: much like that misshapen beanie your friend who just took up knitting made for you, your meal plan should fit you comfortably, no grinning and bearing needed.  

Our keto diet meal plan keeps it simple by focusing on keto meal examples — and snacks — that are both easy to source and easy to make. 

If the options look good to you, brilliant! Run the plan by your doctor or registered dietitian to make sure they’re on board, and if they are, you can use this plan to form your shopping list. 

Not a fish person, or maybe you prefer to get protein from legumes? No problem — substitutions and tweaks are absolutely allowed. Take a look at our keto diet food list and try to substitute like for like (er, unsaturated fat for unsaturated fat, for example) to keep the ketogenic balance on track. 

If this Simple keto meal plan doesn’t look like something you want to try on for size, that’s totally okay. (We promise we won’t be offended!) It could be a sign that a keto diet may not be right for you or that you have different preferences or dietary requirements that aren’t represented here. Whatever the reason, have a chat with your healthcare team about what you want to achieve with the keto diet, and they’ll be able to make more personalized suggestions. 

Click here to download this keto weekly meal plan as a PDF. 

Is the keto diet right for you?

Determining whether the keto diet is right for you is a little bit like deciding whether or not you want to tell that friend what you really think of the beanie: ultimately, it depends on what feels best for you (not everyone is comfortable with direct feedback), but your decision could carry unintentional consequences (i.e., receiving a new itchy beanie for every major celebration). 

That’s why it’s so important to work with your primary care provider if you’re considering switching up your eating routine or lifestyle. Whether or not something might be effective for the general population doesn’t mean it’s safe and right for you or your goals. 

From the more general perspective, as the keto diet can lead to nutrient deficiencies and requires pretty conscious counting of macronutrients, it’s likely not a safe fit for people who: 

• have medical conditions that impact the pancreas, liver, thyroid, or gallbladder;
• are prescribed medication; 
• are pregnant, breastfeeding, or trying to conceive; 
• have a history of or are currently diagnosed with disordered eating; 
• are extremely active;
• have a BMI of less than 18.5; 
• are under 18 or 80 years old or older. 

Additionally, this type of high-fat, low-carb eating routine may be particularly risky for people living with diabetes (especially people with type 1 or type 2 diabetes who are taking certain medications). When ketone levels get too high or are produced too quickly, it can lead to a life-threatening condition called diabetic ketoacidosis.[15] 

Likewise, people who already have high cholesterol or other cardiovascular risk factors may need to be extra cautious since some preliminary studies have linked “keto-like” diets to an increased risk of heart disease.[13]

Beginners’ tips for success when meal planning for the keto diet

If your healthcare team gives you the green light, here are our tips for keeping your keto diet introduction as simple and safe as possible. 

1. Start small. Especially if you’re used to a carb-heavy eating routine, ease into eating more unsaturated fat and lean protein rather than going cold turkey (er, cold pasta?) on the carbs. Give your body time to adjust, and keep checking in with both yourself and your doctor to ensure you’re not putting yourself at risk of nutrient deficiencies (or a major sugar crash!). 
2. Make time for meal prep. To avoid the temptation of grabbing a few donuts on the way to work or sitting down to a late-night bowl of ice cream, make some meals and snacks ahead of your busiest days so you can have keto-friendly options ready to go. 
3. Build your meal plan around your schedule — not the other way around. Once you’ve figured out what you want to eat, think about when you want to eat it. If you need more energy in the morning, maybe have more carbs then. If you don’t like a heavy dinner, make lunch your biggest meal. No matter what eating routine you follow, it should be a routine that still allows you to live normally rather than something that dictates the structure of your life. 
4. Consider water your new best friend. Being in ketosis means you’ll be burning through water faster than ever, so prioritize hydration every step of the way. Bonus: it can also help with hunger pains as you adjust to a new routine (it’s one of our favorite ways to hack hunger while fasting for a reason!). If you get sick of the plain stuff, try infusing it with herbs, spices, or slices of citrus fruit. 
5. Make meals exciting, but don’t overcomplicate. A new eating routine can open a whole new world of recipe ideas, so don’t be afraid to look far and wide for examples of keto meals that might whet your appetite. On the flip side, you don’t want the idea of trying new things to become an unnecessary hassle — it’s also good to have a few easy and comforting recipes as rotation mainstays, especially if you have a tough week ahead.