We’re not usually ones to brag. Okay, maybe sometimes. But today we’re extra proud—because Simple App just won the 2025 MedTech Breakthrough Award for Best Virtual Health Coach. In the company of 4,500+ global health giants—and 53 nominations in our category—we took home a trophy! Our virtual coach, Avo™, stood shoulder to shoulder with some incredible competition and came out a winner. So what made Avo™ a stand out star? Let’s break it down.

Ever found yourself halfway through a bag of chips and thought, Wait … I wasn't even hungry? Yup, been there. This kind of mindless snacking sneaks in, not because our body needs fuel, but because we're bored, stressed, or just passing the kitchen too many times, seeing the cookie jar gleaming from the countertop.

Smoothies offer endless variety when it comes to packing protein, fiber, vitamins, minerals, and tons of flavor into your weight loss plan. Is there any such thing as weight loss smoothies? Well, yes and no.

Ever feel like weight loss is a puzzle, missing half the pieces? Understanding macronutrients is, for the right people, like finding those puzzle pieces under the couch and slotting them into place.

One of the key ingredients in trying to shed extra pounds and maintain a healthy lifestyle is protein, protein, and more protein. But, sometimes, trying to get enough protein can feel like it's your full-time job—like you need to raise your own cattle or buy stock in chicken breast in order to get enough in.

Starting your fitness journey might feel a little intimidating, but trust us—with a little help, support, and encouragement, you'll be crushing it in no time! We'll share with you a perfect workout plan for beginners to build not just strength and stamina but confidence, resilience, and consistent, enjoyable movement practice.

Losing weight can feel like cracking an impossible puzzle. What should you eat? What's the best kind of exercise? And do weight loss supplements actually work—or are they just expensive hype? Every supplement out there boasts miraculous fat-burning properties.

Ever feel like your day is a non-stop whirlwind of work, responsibilities, and endless to-do lists? Wouldn't it be nice if you could hit pause and breathe a little easier? To not just survive but truly thrive? That's why we're here—to take you for a quick dive (quick enough not to add any more stress to your already-overloaded day) into the best daily habits to have if you want to swap some stress for a little more serenity.

If you've been on a weight loss journey — or supported others to do so — then you know that getting in shape doesn't look like what you see in the movies. It's not all A-HA moments and Rocky montages, waking up every day with wall-to-wall motivation and shiny hair. It's a grind. There are setbacks, backtracks, and rough days. Maybe a little bit of ugly crying here and there.

Drumroll, please ... Simple has just been awarded bronze in the Mobile Applications category at the Digital Health Awards! These awards are the largest of their kind in the United States, which makes us doubly thrilled to be recognized for our commitment to helping you reach your health and weight loss goals.