The debate over incline walking vs. running is real and raging right now! Is walking at an incline better than running? Does it burn more calories than running? Which is best for fat loss? Which is better for fitness? The truth is both workouts bring something special to the table, but—as with all things fitness—it is not one-size-fits-all.

We’re not usually ones to brag. Okay, maybe sometimes. But today we’re extra proud—because Simple App just won the 2025 MedTech Breakthrough Award for Best Virtual Health Coach. In the company of 4,500+ global health giants—and 53 nominations in our category—we took home a trophy! Our virtual coach, Avo™, stood shoulder to shoulder with some incredible competition and came out a winner. So what made Avo™ a stand out star? Let’s break it down.

If you've been on a weight loss journey — or supported others to do so — then you know that getting in shape doesn't look like what you see in the movies. It's not all A-HA moments and Rocky montages, waking up every day with wall-to-wall motivation and shiny hair. It's a grind. There are setbacks, backtracks, and rough days. Maybe a little bit of ugly crying here and there.

Your weight loss journey is about to get a whole lot smoother. Whether you're navigating a menu at your favorite restaurant, rummaging through your fridge for dinner ideas, or looking for quick feedback on your meals, Avo Vision is here to help! This new addition to Coach Avo helps you make healthy choices and stress less, so you can go about your day with ease. What is Avo Vision? Avo Vision helps you share your world with Avo using our Nutriscanner technology. With just a quick photo, you can get insights, recipe ideas, and nutritional feedback tailored to your goals.

Erythritol — it's not exactly a household word. So, either you already know what it is and are here to find out about all things erythritol and fasting, or you've gone down the what breaks a fast rabbit hole and landed here! No matter what brought you here, welcome!

Weight loss is one of the most popular reasons people tap into wellness plans, fitness journeys, or seek consultation from a medical professional. We know that maintaining a healthy weight can prevent health conditions, injury, and even premature death. But why is it so hard for some people to lose weight once they've gained it?

There are many types of fasting, and the motivations behind them usually differ. Because of this, the rules can get confusing. Your friend fasts for ketosis, so she's cool with some coconut oil in her coffee in the morning. Your grandmother does the Daniel fast with her church for the new year so she can stick to vegetables and grains and maintain her fast.