Find confidence with a simple weight loss plan that actually works

Meet  Simple, the award-winning app that pairs habit trackers with an easy-to-follow plan guided by a motivating, smart coachwho proactively adapts your plan to you.

Start your journey now
Feel better than ever

13M+

lbs lost by Simple users following our
science-backed method

average rating with more than 350,000 5-star reviews

Build consistent habits that go beyond just weight loss — all tailored to fit your lifestyle

Real results

Unique journeys

  • Lori

    - 73 lbs

    “The thing that’s helped me the most is reminding myself that it’s not that I can’t have it, I just can’t have it right now. Not denying but just delaying.”
  • Teresa

    - 10 lbs

    “I’ve lost a pant size, I’ve lost 10 pounds, my clothes are loose…. I have more energy and mental clarity — so many good things have come to me!”
  • James

    - 30 lbs

    “If you’re honest with what you put in, you’ll get feedback from the app that I feel has been super helpful”
  • Joelle

    - 50 lbs

    “It’s been life-changing to see my eating habits in a whole new way. Simple taught me to be more mindful of my meal planning”
  • Debi

    - 76 lbs

    “The Simple app made it really easy for me to keep track of my water and tea intake, as well as my foods, and the hours I’ve been fasting… I finally feel like I’m in control of my health!”

Say hello to your very own
supportive smart coach, Avo™

Finally, a coach who gets you and is always there. Avo keeps you
inspired and knows just when to step in with a boost. Avo’s advice is
backed by top scientists, and best of all, it actually works.

Stay on track

Daily check-ins

Kick off each day by checking in with Avo for personalized daily actions tailored to your energy levels, progress, and goals. With AI, you get the best of both worlds, 24/7 — evidence-backed guidance you can trust and empathetic support.

Eat out confidently

Menu scanning

Our cutting-edge Avo Vision scans restaurant menus to give you quick nutrition insights and guide your food decisions. Ask Avo follow-up questions and log your chosen meal in seconds.

Balance your diet

Food feedback

Logged meals and snacks get a Nutrition Score. You’ll also get a nutritional breakdown and tips from Avo for your next meal — helping you eat a more balanced diet over time.

Keep making progress

24/7 chat

Chat with Avo about recipes, workout routines, stress relief, and more. Whatever wellness needs you have, Avo is always ready with quick answers and practical ideas to help move you forward.

Create a daily planDaily check-ins

Start each day by checking-in with Avo to get personalized daily actions based on your current energy levels, progress, and goals. Avo is trained to be skilled and empathetic, just like a human coach.

Eat out confidentlyMenu scanning

Our cutting-edge Avo Vision scans restaurant menus to give you quick nutrition insights and guide your food decisions. Ask Avo follow-up questions and log your chosen meal in seconds.

Balance your dietFood feedback

Logged meals and snacks get a Nutrition Score. You’ll also get a nutritional breakdown and tips from Avo for your next meal — helping you eat a more balanced diet over time.

Keep making progress24/7 chat

Chat with Avo about recipes, workout routines, stress relief, and more. Whatever wellness needs you have, Avo is always ready with quick answers and practical ideas to help move you forward.

FAQ

The Simple app can help you lose weight — and it can help you with much more than that, too. You’ll learn how to make healthy, balanced eating choices. You’ll feel more confident and in control with food. You’ll get fitter, drink more water, and have more energy. You’ll develop the skills to prioritize self-care and live a healthier lifestyle. (We’re excited for you, honestly!)
Nope. The Simple method doesn’t include calorie counting, cutting out essential food groups, or weighing every bite. Instead, we prioritize safety and sustainability. So, we’ll coach you to lose weight through a behavior change approach that teaches you how to meet your nutritional needs, get active, safely intermittent fast, and more.
The coaching experience you’ll get with Simple is built around you. From the moment you create your Simple account, you’re the star of the show. Here’s how: Your personal AI coach, Avo™, will create daily actions just for you, and reach out with tips and insights when you need them, to keep you moving forward. You’ll see fresh educational content in the app based on the food, hydration, and physical activity you log. We’ll recommend an intermittent fasting schedule that suits your weight loss goals and timeline. The reminders we send will match your schedule and tracking activity (for instance, if you haven’t logged any water today, we’ll remind you to grab a drink). 

You 100% can trust Simple’s science, whether it’s in-app, on the blog, or on our social media. We take science very seriously, so all of our content is written using accurate, credible, and reliable research. It’s also reviewed thoroughly by our experts before being released and refreshed regularly to keep it up to date.

The free version of the Simple app gives you access to many of our awesome features like real-time answers from Coach Avo™, Nutrition Scores for the meals you log, and all our wellness habit Trackers. Plenty to get you started on your health journey.  Upgrading to a Premium subscription will unlock daily, personalized check-ins and actions from Coach Avo™, as well as our educational library to propel you to even greater success. Our prices vary based on the subscription length you choose when signing up and are very affordable compared to human health coaches. For more subscription information, check out our Terms of Use and Refund Policy.
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people started their life-changing Simple
journey. Now it’s your turn!

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