COOKIE NOTICE

Effective date: December 24, 2024

This cookie notice applies to our websites https://simple.life, https://simple-life-app.com and other related pages (the “Website”) operated by Simple.Life Apps, Inc. (“Simple”).

In the spirit of transparency, this Policy provides detailed information about how and when we use cookies. This Policy also applies to any product or service by Simple that links to this Policy or incorporates it by reference.

Please note that the consent you provide for the use of cookies applies to all domains and subdomains associated with our Website, including but not limited to https://simple.life and https://simple-life-app.com.

What are cookies and similar technologies?

Cookies are small text files that are stored in your web browser that allow us or a third party to recognize you. Cookies are used to store and receive identifiers and other information on computers, phones, and other devices. Cookies can be used to collect, store, and share bits of information, such as IP addresses, about your activities across websites, including on the Simple’s Websites.

However, it’s not only cookies that can be used in this way. Functions performed by a cookie can be achieved by other means, too. This Policy on cookies, therefore, also applies to any similar technology that stores or accesses information on your device. This could include, for example, HTML5 local storage, local shared objects, beacons, pixels, and plug-ins. The single term “cookies” refers to cookies and any similar technologies.

Cookies enable the Website to remember your actions and preferences (such as login, language, font size, and other display preferences) over a period of time, so you don’t have to keep reentering them whenever you come back to the site or browse from one page to another.

What cookies do we use?

Generally, there are many different ways to classify cookies. Most common ways are classification by duration, by provenance and by purpose.

Classified by their duration, there are:

• Session cookies. Such cookies expire once you close your browser (or once your session ends).
• Persistent cookies. Such cookies are stored on your hard drive until you erase them or until your browser erases them, depending on the cookie’s expiration date. All cookies have an expiration date, which is commonly embedded into their code.

We use both session cookies and persistent cookies.

Classified by their provenance, there are:

• First-party cookies. First-party cookies refer to cookies that Simple sets and uses directly.
• Third-party cookies. Third-party cookies refer to cookies set by third parties (such as our analytics providers) through our Website or via server cookies.

Classified by their purpose, there are:

1. Strictly Necessary cookies. These cookies are strictly necessary to provide you with the Website and the features you have requested, such as to allow you to log into secure areas of the Website. Because these cookies are essential for the Website and the features you have requested to work, you cannot reject them.

We use such cookies for the following essential purposes:

• Functionality: Optimizing and improving access to the Website
• Security: Preventing fraud and detecting nonhuman (bot) traffic, including authentication and secure logins
• Cookie consent: Remembering your cookie consent preferences
• Analysis: Traffic scheduling and network distribution
• Billing: The ability to make payments

As explained above, these cookies are strictly necessary to operate our Websites and cannot be declined. Some of these cookies have a maximum duration of 13 months.

2. Performance cookies. We use analytics and performance cookies to analyze how you use the Website. This helps us to:

• See which pages you view most often
• Analyze which region you are visiting the Website from
• Observe how you interact with the content
• Measure any errors that occur
• Test different design ideas

The above information is used to report and evaluate your activities and patterns as a user of the Website. Some of these cookies have a maximum duration of 13 months.

3. Marketing cookies. These cookies help us reach you and more people like you to spread the word about the App, as well as analyze whether we do that effectively. Simple does not use cookies to collect or analyze your health information for marketing purposes.

We use marketing cookies to analyze and improve our marketing campaigns. This helps us to:

• Improve our marketing campaigns, including tracking ad conversions
• Identify paid search keywords
• Identify the source of traffic to the Website, such as search engine, social media, or specific website
• Analyze which region you are visiting the Website from
• See how you interact with the content

The list of cookies we use

The list of pixels we use

We use pixels mostly for the purpose of behavioral advertising. Under the laws of certain jurisdictions, we will ask for your explicit consent through the cookie banner to turn on the pixels, and you will be able to withdraw your consent either by the cookie toggle (typically on the left bottom side of the webpage). In other jurisdictions, the pixels may be turned on by default and we will provide you with an information notice and a possibility to opt-out from the use of data for behavioral advertising.

Below, you can see the list of pixels currently in use:

• Bing
• Twitter
• Snapchat
• Pinterest
• Quora
• Reddit
• Meta
• Taboola
• Outbrain
• Liftoff
• Google ads
• Bigo
• Applovin (Axon)
• Humanz TV
• Scientific Squaredance

For the avoidance of doubt, please note that we do not use your health data for the purpose of behavioral advertising.

Software Development Kits (SDKs) Mobile

SDKs are third-party software development kits that may be installed in our mobile application. SDKs help us understand how you interact with our App and collect certain information about the device and network you use to access the application.

Our App is never used to present you with third-party advertising. You can browse with full confidence in the protection of your privacy. Access is requested with the purpose of enabling the use of our services and improving their functioning.

Certain SDKs, where legally required, are subject to a prior consent request and the possibility of withdrawing this consent. Simple services may still be used even in the event of refusal or withdrawal of consent.

• AppsFlyer SDK: Facilitates measurement of performance and analysis of customer acquisition campaigns. Further information about AppsFlyer SDK is available at https://www.appsflyer.com/product/security-and-privacy/.

You can deactivate this data processing at any time via https://www.appsflyer.com/optout. In order to do so, you must have the Identifier for Advertisers (IDFA) of your mobile device.

You can also withdraw your consent for the collection of data for targeted advertising or sharing their data with third-party advertisers through your device’s settings.

Advertising ID. You can tailor your device settings to control your advertising ID:

• On Apple devices, you can enable the “Limit Ad Tracking” setting in your device settings.
• On Android devices, you can enable the “Opt out of Ads Personalization” in your device settings.

Considering turning off and deleting cookies?

If you wish to withdraw your consent to optional cookies (including third-party cookies) or do not want certain types of cookies, you will need to delete your cookies using your internet browser settings. Most browsers allow you to manage how cookies are set and used as you are browsing and to clear cookies and browsing data.

For further information about deleting or blocking cookies, please visit http://www.aboutcookies.org/Default.aspx?page=2.

Browser manufacturers provide help pages relating to cookie management in their products. Please see below for more information.

• Google Chrome
• Internet Explorer
• Mozilla Firefox
• Safari (Desktop)
• Safari (Mobile)
• Opera
• Opera Mobile

You can opt out of a third-party vendor’s use of cookies by visiting the multi-cookie opt-out mechanism, the Network Advertising Initiative opt-out page, or control the use of device identifiers by using their device’s settings.

To opt out of being tracked by Google Analytics across all websites, visit http://tools.google.com/dlpage/gaoptout.

For other browsers, please consult the documentation that your browser manufacturer provides.

Please note, however, that if you delete cookies or do not accept them, you might not be able to use all of the features we offer, you may not be able to store your preferences, and some of our pages might not display properly.

Want to learn more?

You can find more information about the cookies and the way cookies function by visiting the websites below:

• https://www.allaboutcookies.org/
• https://www.aboutcookies.org/
• https://en.wikipedia.org/wiki/HTTP_cookie

What is Do Not Track (DNT)?

DNT is a concept that has been promoted by regulatory agencies, such as the US Federal Trade Commission (FTC), for the internet industry to develop and implement a mechanism for allowing internet users to control the tracking of their online activities across websites by using browser settings. You can visit your browser settings to adjust these settings.

Everything changes…

And this cookie notice may change from time to time, too. Nonetheless, stay tuned! Any changes made to our cookie notice in the future will be posted on our website so that you can always access the up-to-date version. If we make any material changes in the way we collect, use, and/or share information using these technologies, we will notify you by prominently posting notice of the changes in places where you use the Website. We recommend that you check this page from time to time to inform yourself of any changes in this Policy.

Contact us

Questions, comments or requests related to this cookie notice are always welcome. Feel free to contact us via: [email protected].